Report Engine

Score your content

Paste body text or enter a URL · select a target keyword · get a local legal readiness score

Practice area *

Target keyword *

Suggested keywords — ✕

Generated from firm profile · wanted case types · service cities · sitemap gaps · competitors

Page body content *

0 words

Use # for H1 · ## for H2 · ### for H3

Firm context Auto-loaded

Ragab Law Firm

Market

Denver, CO · Mid-size

State bar

Colorado

This page targets — Wanted case types

Business Litigation Criminal Defense Personal Injury

Select the case type this specific page targets — narrows avatar and quality context

Unwanted case types — always excluded

Loads from firm profile

Target city — score this page for Denver

Denver ● Aurora Lakewood

Select one city — the score reflects local pack readiness for that specific location. Run again for each additional city.

Client avatar

Select a single case type above to load the avatar for this practice area

Attorney

—

Competitors

—

Generate report

Select type and firm · upload data · generate

Report type *

📈

PPC Audit

Search terms + campaign data

🔍

Local SEO Audit

Ahrefs + Google Search Console

◎

LexScore

Page content · local ranking score

Firm *

Report period *

Upload data — PPC Audit

↧

Search terms report *

Google Ads Reports → Search Terms → Export · campaign names auto-detected

↧

Campaign performance CSV *

Impressions, clicks, conversions, cost by campaign

↧

Geographic report optional

Out-of-area waste analysis

Report tone

Analyses to run

Generation pipeline

01 Input

Upload

CSV parsed, type confirmed

›

02 Enrich

Firm profile

Case types + type-specific config

›

03 Assemble

Prompt build

Shared block + type module

›

04 Analyze

Claude API

Structured JSON output

›

05 Render

Report HTML

Type-specific dashboard

›

06 Store

Supabase log

Archived, last 12 surfaced

Ragab Law Firm

Firm details

Firm name

Market type

Website URL root domain — used for crawling and NAP checks

State bar

Market position

Attorney name(s) comma-separated for E-E-A-T checks

Locations

Used for NAP consistency checks, local pack targeting, and geographic waste analysis in PPC

Select a firm to load locations

Competitors

Domains are used for Ahrefs gap analysis · GBP URLs are used for review velocity comparison

Select a firm to load competitors

Case types — shared across all reports Injected into every PPC, SEO, and future report automatically

Wanted case types

Drives scale/defend recommendations in PPC · keyword gap framing in SEO · used by all report types

3 loaded↑ CSV

↧

wanted_cases.csv

One case type per row · e.g. Personal Injury, Business Litigation, Criminal Defense

Personal Injury

Business Litigation

Criminal Defense

Unwanted case types

Drives negative keyword logic in PPC · flags accidental organic ranking in SEO · used by all report types

3 loaded↑ CSV

↧

unwanted_cases.csv

One case type per row · e.g. Workers Comp, Medical Malpractice, Lemon Law

Workers Comp

Medical Malpractice

Lemon Law

Lead quality feedback — by practice area

Free-text observations on what's actually calling in · injected into every report to calibrate AI recommendations beyond stated intent

Update monthly · last updated Apr 2026

ℹThese notes close the gap between what you're targeting and what's actually calling. The AI uses them to recalibrate — flagging keywords, content, and spend that attract low-quality variants of wanted cases even when the practice area itself is correct. One field per practice area. Plain language is fine.

Client avatars — by practice area

Injected into AI prompts to filter recommendations by ideal client profile and case value — not just case type

Business LitigationCommercial property owner

Practice area

Avatar name internal label

Who they are

Immediate problem

How they search

Anti-avatar who we don't want

Avg case value ($)

Priority weight

Criminal DefenseEmployed professional facing charges

Practice area

Avatar name

Who they are

Immediate problem

How they search

Anti-avatar

Avg case value ($)

Priority weight

ℹPPC-specific config: These fields are only injected when a PPC Audit is generated. Case types are managed on the Overview tab and are automatically included. Campaign lists are auto-detected from the uploaded search terms CSV.

Campaign daily budgets

Expected / wk = Daily budget × 7 · auto-detected from last search terms upload

Campaign name Daily budget ($) Expected / wk Actual spend Status

Red = budget exhausting before EOD. Increase daily budget or cut waste to reclaim afternoon visibility.

PPC location targeting

Import your active location targets from Google Ads · used for geographic waste detection in PPC reports

↧

Google Ads location targets CSV

Campaigns → Settings → Locations → Download

Impressions from locations not on this list are flagged as geographic waste in the PPC report.

Branded keywords

Separates brand from generic traffic — used for CPL comparison and brand protection analysis

3 loaded↑ CSV

↧

branded_keywords.csv

Export from Google Ads · filter by label or campaign

ragab law

ragab attorney

ragab firm

Broad match keywords

Flagged for extra n-gram scrutiny — most likely to generate toxic query variants

3 loaded↑ CSV

↧

broad_match_keywords.csv

Filter by match type = Broad in Google Ads · export keyword list

lawyer

attorney

legal

Search presence

Google Business Profile URL used for GBP health checks

Search Console property URL must match GSC property exactly

Site content URLs

XML Sitemap URL the AI crawls this to discover every page and its structure

Not verified · paste URL and click Verify to confirm it's accessible

Blog root URL optional · used to detect content gaps and blog cannibalisation

Not verified

What the AI does with these

XML sitemap → discovers every page URL · maps practice area pages vs. location pages vs. blog posts · builds the keyword ownership structure automatically · detects which URLs compete for the same intent
Blog URL → crawls post titles and slugs · flags blog posts that could cannibalise practice area pages · identifies content gap opportunities where a blog post exists but no pillar page does

Keyword ranking data

Uploaded once per reporting cycle · the SEO report reads the most recent file for each source

↧

Ahrefs — organic keyword export

Site Explorer → Organic keywords → Export CSV · used for ranking positions, traffic estimates, and competitor keyword gap analysis

↧

BrightLocal — local rank tracker export

Rankings → Export · includes local pack positions, map pack visibility, and city-by-city rank breakdown · used for local pack eligibility scoring

Report history — coming next

All reports

47 total · all firms · all types

Scheduled reports

Auto-generation · runs at 6am firm local time

Firm	Type	Cadence	Day	Next run	Last run	Status
Ragab Law Firm	PPC	Weekly	Monday	Apr 28	Apr 21	● Active
Ragab Law Firm	SEO	Bi-weekly	Monday	Apr 28	Apr 14	● Active
Morrison & Assoc.	PPC	Weekly	Tuesday	Apr 29	Apr 18	⏸ Paused

ℹHow it works: Each type defines required uploads, which firm profile fields it draws from, and which prompt module activates. The shared firm context block (case types, avatars, lead quality, competitors) is always injected first, then the type-specific module loads on top.

📈 ● Active

PPC Audit

Google Ads search term analysis. Waste, n-gram toxic roots, funnel mapping, and 30-day reallocation forecast.

Uploads required

Search terms report CSV

Campaign performance CSV

Geographic report (optional)

🔍 ● Active

Local SEO Audit

Keyword gap analysis, content decay, GBP health, competitor content comparison using Ahrefs + GSC + BrightLocal.

Uploads required

Ahrefs site export CSV

Google Search Console export

BrightLocal export (optional)

◎ ● Active

LexScore

Per-page local ranking readiness. 5-dimension score calibrated against firm avatars, lead quality, and target city. No file upload needed.

Input required

Page content (paste or crawl URL)

Practice area + target city

Firm profile auto-loads

Shared firm context — injected into every report type

Always included

Firm name · market type · service area
State bar · market position · competitors
Wanted case types · Unwanted case types
Client avatars · lead quality feedback

Type-specific (added on top)

PPC: branded KWs · broad match KWs · campaign budgets · location targets
SEO: sitemap · blog URL · Ahrefs + BrightLocal data · competitor page URLs
LexScore: page content · selected city · practice area avatar

All firms

12 active clients

Firm	Market	Wanted cases	Daily budget	Last PPC	Last SEO	Actions

ℹHow prompts work: The shared context block is always assembled first from the firm profile. Each report type then appends its type-specific module. Edit the instruction text below and save — overrides are stored locally and sent to the edge function on the next report generation. The JSON output schema (at the bottom of each prompt) must not be changed or report rendering will break.

Block 1 — Shared firm context

Always injected first · populated automatically from firm profile · not editable

firm.name · firm.settings.attorney_name · config.market_type · config.state_bar
config.website_url · config.market_position
locations[] → primary office + service cities
competitors[] → name + domain for each
config.wanted_cases[] · config.unwanted_cases[]
avatars[] → who_they_are · problem · anti_avatar · avg_case_value per practice area
config.lead_quality{} → quality notes per practice area

PPC Audit

Block 2A — PPC analysis instructions

Edit the analysis instructions. The shared firm context and CSV data are appended automatically before this text. Do not edit the JSON schema section at the bottom.

Data appended after your instructions

Branded keywords list · Broad match keywords · Campaign daily budgets · PPC location targets · Search terms CSV (up to 8,000 chars) · Campaign performance CSV · Geographic report CSV

Local SEO Audit

Block 2B — SEO analysis instructions

Edit the analysis instructions. Shared context, competitor page URLs, and all uploaded data files are appended automatically.

Data appended after your instructions

GBP URL · GSC property · Sitemap URL · Blog URL · Competitor page URLs · Ahrefs export (up to 8,000 chars) · GSC export (up to 6,000 chars) · BrightLocal export

LexScore

Block 2C — LexScore scoring instructions

Edit the scoring instructions. The firm context, matching avatar, lead quality note, selected city, and page content are appended automatically.

Context appended after your instructions

Selected practice area · Matching client avatar (full) · Lead quality note for PA · Target city (single) · Keyword + keyword source · Full page content

firms

firm_report_config

firm_locations

firm_competitors

firm_avatars

reports

Schema reference

firms — id · name · slug · settings · accent_color · logo_url · owner_email · plan · status
firm_report_config — firm_id · wanted_cases[] · unwanted_cases[] · market_type · state_bar · website_url · market_position · gbp_url · gsc_property · branded_keywords[] · broad_keywords[] · campaign_budgets[] · ppc_locations[] · lead_quality{} · target_keywords[]
firm_locations — id · firm_id · city · state · zip · address · phone · is_primary · has_office
firm_competitors — id · firm_id · name · domain · gbp_url
firm_avatars — id · firm_id · practice_area · avatar_name · who_they_are · problem · how_they_search · anti_avatar · avg_case_value
reports — id · firm_id · report_type · status · health_score · waste_identified · keyword · page_url · practice_area · period_start · period_end · created_at

System settings

Default report tone

Balanced — findings + context

Default report period

Last 7 days (weekly)

Auto-save drafts

Saves generate form state between sessions

Report notifications

Email when scheduled reports complete

LexScore keyword suggestions

Use AI to suggest keywords from firm profile

Account

?

—